"Fatman Brats & Brews" is a conceptual restaurant known for its sinfully delicious amounts of food. It is a low-brow, backyard grill style restaurant. The branding revolved around the logo design which depicts a chubby cheeked, mustache wearing character. I wanted to create an image to associate with the style dining.
I created the logo using circles initially to play into the chubbiness of the character. Accenting the cheeks brought out the fullness of his face. Adding the scruffy mustache tied the branding to the low-brow style dining Fatmans would be known for. Creating a bubble letter style type for the company and accenting it with glare streaks only reinforced the design choices. I nested the san serif type under the name to round out the logo design.
Finalizing the rough layout design of the "Fatman" logo, I moved forward with this color variation. I wanted to incorporate reds and browns into the design.
This container features the final logo design and the notorious mustache that accompanied it. Though bulky and extending beyond the comfort of the box, the mustache serves as the number one brand identifier for this carry out container. It is large enough to be seen from a distance and be recognizable.
The goal was to create an interesting container that would house four smaller containers inside tying the Fatman branding all together. The texture that I created for the sides of the box feature all of the menu items that Fatman offers. It is overlaid on the same burlap that the outer box had. Each box also featured a simple quote on the back to bring the humor and make this take out meal memorable.
This is the final package design that was printed and mocked up for presentation. It showcases the overall package design as well as the accuracy of the interior fitment.
