"EAD" Jerky was a packaging design project I worked on. This encompasses branding, logo design, as well as package design.
Snack Bar Creative Brief
Prepared by (Joshua Nance)
Type of Bar
All Natural Jerky - Health - Meal Supplement – Keto Friendly – Diet
Purpose of Bar
To provide a jerky that is zero carb / zero sugar / low preservative completely from natural ingredients.
Special Powers
Keto specific – It will be high in protein and fats as well as micronutrient dense
Notable Ingredients
Grass-fed Beef, all organic flavorings / additives
Price Per Bar
$4.50
Where its Sold
Primarily farmers markets, also trade shows / local events
Demographic of buyer
Age 28-40
Gender - Male & Female
Income – Middle class ranging from $45k to $65k
Geography – local (Arizona / primarily farmers markets)
Demographic of eater
Age 18-40
Gender- male/female
Income - Middle class ranging from $45k to $65k
Geography- local (Arizona / primarily farmer’s markets)
Psychographic
Joe and Cindy are a highly active couple that strive for a healthy lifestyle. Recently converting to a Ketogenic way of eating has limited their variety of “on the go snacks” They are in search of a high protein / high fat meal supplement to maintain their ketosis during hikes / road trips / or missing a lunch hour.
Brand Name of Bar
“EAD” Edible and Delicious Jerky
Flavor of Bar
- Small Batch Hatch Green – Garlic Jalapeno - Cajun
Look and feel of logo
-A distressed type with cow silhouette
Look and feel of package
-Rough, naturalistic, heavily saturated with deep color,
Existing Competition Already on the Shelf
EPIC / Krave / KOOEE / Chef’s Cut / Keto Carne
