"Bru" Cold Brew Coffee is a conceptual company I developed with another designer. We worked closely together, branding the company and designing the logo. It was a collaborative effort with regard to the layout design, typography, and color palette. Bru is a company that keeps up with the latest trends in the cold brew coffee world.
Beyond the logo design, the two of us branched off and worked independently. Here, I developed a four-drink carry container designed to fit ergonomically in your hand as well as functionally on the store shelf. I added a little background on the side of the box as well as an oversized logo.
This four-pack comes with three varieties of cold brew flavors. Cafe Latte, Chocolate & Milk, and Unsweetened Black coffee (x2) are distinguishable by the variations in the label colors. The band around the top as well as the left portion of the main label display this color change respectively.
The label that I created was a four piece kit. A small round label covered the top of the cap. The band around the neck of the bottle, as well as the front label and back labels carry the flavor branding with the different color gradients of the coffee.
